Powered by ProofFactor - Social Proof Notifications

5 Stars: ⭐⭐⭐⭐⭐ (88 ratings)

Furever Bookkeeping & Accounting Services Logo
Furever Bookkeeping & Accounting Services Logo

Average Rating:
5.0 stars (based on 88 ratings)

Behind On Your Books,
Business Owners?

Let Me Rescue Your Financials Today!

Behind On Your Books,
Business Owners?

Let Me Rescue Your
Financials Today!

How Cookie-Cutter Accounting “Best Practices” Ruin Your Business

by | May 4, 2022 | Accounting, Bookkeeping

As a business owner or company executive, you want your business or company to succeed. There are accounting “best practices” you’re told to follow while growing your company. If you simply follow these “best practices,” then you’re sure to succeed, right? Wrong! 

While “best practices” are a great way to get your feet under you as an owner or executive, they are not the end all be all of business financials. 

After 15+ years of helping owners and executives with $200K – $75M+ in annual revenue, I’ve found that “best practices” are only the beginning to your financial success as a business.

Reports and statements are only the start to working on your business instead of in it. You’re on the hook for much more than “reading financial statements.” You have to make decisions that affect more than your bottom line. They affect your purpose, people, and profit. 

That’s why cookie-cutter “best practices” will ruin your business; they will only get you so far before you plateau and then eventually start to sink your business. Instead, you need your accounting department to give you more than reports and statements. You want your accounting department to give context to your financials. This context is what helps you make sound, successful business decisions on knowing exactly where your business stands right now.

Are Your Books Current? And Do You Have an Expert, Outsourced Accounting Department that Manages Every Aspect of Your Business?

Once you accept that accounting is more than “best practices,” it’s time to actually look at what you ought to do with your financials. 

First, you want to bring your books current. Being behind on your financials holds you back from more than profit margin. Sure, you can grow your business on gut instinct and hope, but eventually, you may want to get capital to scale or expand, but the bank won’t give you a dime until you prove safe enough for the risk. This is one huge barrier to accelerated growth. 

When Do You Get Reports and Statements?

Another barrier? You put your company, employees, customers, and self at risk if you don’t know exactly where your business stands financially. Without accurate reports and statements, you’re guessing at what’s the next best move for your business. This is more dangerous than gambling in Vegas! 

It’s imperative you know exactly where your business stands financially – weekly, monthly, quarterly, or whenever you like. Result? Better financial decision-making and accelerated business growth.

How Are You Forecasting Your Company’s Success?

Do you haphazardly look at statements and reports once per month, using the numbers as a general guide on “money in” and “money out?” This is one of the most dangerous games to play with your money, business, employees, and customers. Why? Using inaccurate, even if off by a few percentage points makes a huge difference six, 12, 24 months down the road.

How you forecast or project your business into the future matters, not only for your company’s success but for your investors’ trust in you. 

When you forecast the future, using accurate data to do so is imperative. Inaccurate forecasts can put you in the hot seat months or years down the road. 

Don’t let inaccurate financials ruin your chance for success!

How Do I Outsource My Accounting for a Third of the Cost?

If you want to outsource your accounting and bookkeeping departments to a local expert, then let me get you caught up, manage your financial standing, reports, and forecast for a third of the cost! 

I deliver spot-on, accurate reports weekly, monthly, quarterly, or whenever you like. 

I reconcile and bring books current – the very first time, so you can work on growing your company instead of struggling inside of it! 

I forecast your financial future so you can grow your company toward financial success.


Outsource your accounting and bookkeeping departments to me, the Top Rated Local® Expert Accountant & Master Bookkeeper, for a third of the cost!



I am so happy I found Kendra and her bookkeeping and CPA services! They have been so efficient, reliable, friendly and accessible. I was previously with another company for 30 years and do not regret making this change.

-Jan P.



My company engaged Kendra for bookkeeping and accounting services and I am very happy that we did. Kendra is a pleasure to work with and always accommodating via phone or on our Zoom meetings.

-Londin H.



Furever Bookkeeping has been our financial savior. Our small business went through several bookkeepers before hiring Furever Bookkeeping. Furever Bookkeeping has been responsive, adaptable, and provided excellent communication throughout the pandemic. The level of customer service we have experienced is unmatched for a small business such as ours.

-Orman M.



Kendra brought years of my business’s financials current and balanced my books quickly. She and the whole furever bookkeeping squad know what they’re doing. Helped my business exponentially.

-Charlie U.



Kendra served as our law firm’s outside, independent bookkeeper. When she started working for us she inherited financial books that were a complete mess. She was able to straighten them out and, since then, has kept our books accurately and complete. I can ask her at anytime where we stand financially and she can tell me instantly. She is very personable and a delight to work with. During her tenure working with us, even though she was an independent contractor, she became our firm’s CFO. I do not hesitate to recommend her.

-Fred P.



The entire Furever Bookkeeping team helped my Consulting Firm and me streamline our Accounting system using technology for efficiency sake. This saved us a ton. Kendra and her team are gems.

-Patricia F.



Kendra has been instrumental for our business. If you are looking for an accounting team that is professional, timely, and great at communicating call Furever Bookkeeping. They were a life saver for my company!

-Renee D.



Kendra’s team is top notch and reconciled back years under budget. Thanks to the entire team. We continue to grow as a direct result of her knowledge and strategy.

-Brian D.

Get Your FREE

Financial Analysis!

Serving MD, VA, DC, DE, PA & Surrounding Areas.

Submit Below

Let Me Rescue Your Books, NOW!

  • This field is for validation purposes and should be left unchanged.


Kendra Moore
Owner/Master Bookkeeper
Expert Accountant

My Process Badge


Our clients range in annual revenue from $200K up to in excess of $75M+. Simple or complex financials across MULTIPLE industries are our Core Capabilities.

About Me

Furever Bookkeeping & Accounting Services brings 15+ years of Expert Bookkeeping & Master Accounting to each of our clients. Kendra Moore and her team have over 37 years experience in: Bookkeeping & Accounting. Serving MD, VA, DC, DE, PA & Surrounding Areas.

Our Certifications

We are approved Accounting & Bookkeeping Federal Government Contractors, DUNS #079524284, as well as for the State of Maryland, NAICS #541219.

Powered by Top Rated Local®