We weren’t doing bad—we were growing—but it felt like we were guessing more than we should’ve been. Bringing Kendra in as our CFO changed that. Within 60 days, we had a real handle on cash, saw where margins were slipping, and fixed a pricing issue that more than paid for the service. Now I’m not second-guessing decisions—I trust the numbers and actually know where we’re headed.

Rating: 5/5