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Furever Bookkeeping, Accounting & CFO Services Mobile
Furever Bookkeeping, Accounting & CFO Services Desktop

Average Reviews:
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5.0 stars (based on 117 reviews)

Behind On Your Books,
Business Owners?

Let Me Rescue Your Financials Today!

CPA-Certified Business Valuation & Outsourced Accounting Services For $500k+ Businesses

Thinking of selling or just need an internal Business audit for valuation purposes? Don’t Guess What Your Business Is worth. Know It.

If you’re preparing to sell, merge, or raise capital, you need more than a rough estimate, you need hard numbers backed by audited reports and a certified valuation.

That’s where I come in.

As a Virtual Accountant with 15+ years in Local Outsourced Accounting, I deliver CPA-Certified Business Valuations backed by real data, not inflated guesses. I combine audited financial statements with market-based valuation models to help you understand exactly what your business is worth—and how to get top dollar for it.

Whether you’re selling a $750K service business or a $25M firm, I handle everything: capital structure, asset value, earnings projections, and more. I work directly inside your Bookkeeper Accounting Software and clean up your Bookkeeping And Accounting so the numbers stand up under scrutiny.

If your buyer brings questions, I bring answers, because the wrong valuation won’t just cost you money… it could kill the deal.

I’ve helped clients across Maryland, Virginia, DC, DE, PA and beyond exit strong and profitably.

Let’s get yours right.

The most successful business owners don’t guess their company’s value. They prove it. If you’ve got the budget, just fired the accountant who couldn’t deliver clean financials, or you’re heading into a sale blind, this is your shot to get it right before you leave money on the table. Call Me, Now.

Qualified Business Owners with a Budget move forward fast.

Get Certified CPA Business Valuation Services & Audited Financials Without the Hassle

There are two types of valuation models we can use: 

  • Absolute Valuation – This model attempts to find the “true” value of the company based only on fundamentals. Here the focus is on dividends, cash flow, and the growth rate for a single company. Other valuation models that fall into this category include: dividend discount model, discounted cash flow model, residual income model, and asset-based model. 
  • Relative Valuation – This model compares the target company to other similar companies. Here the focus is on calculating multiples and ratios, such as the price-to-earnings multiple, and comparing them to the multiples of similar companies.

In most cases, the Relative Valuation Model is easier and quicker to calculate than the Absolute Valuation model, but it’s not as accurate. Many investors start with the Relative Valuation Model and see if the numbers meet their criteria before diving deeper into the process with the Absolute Valuation. 

Which model is right for your business valuation service request will depend on what the buyer needs to see in order to make the purchase.

Every official buyer will need a certified business valuation and audited financials to move forward with their purchase.  

This is why getting a Certified CPA to complete a third-party audit for your business valuation is crucial.

An uncertified audit will not serve you in selling your business. You will be required to complete and share certified financials to sell your business or share with investors.

You can get all the information and data your seller needs to make the purchase with little-to-no hesitation. 

This means a quicker sale of your company and capital in your pocket.  

Let me take care of that for you.

Why Get Certified CPA Business Valuation Services?

At some point in time, you will eventually want to sell your company. This decision could come in the next year or at the end of a 40-year career. In any case, getting a Certified CPA Business Valuation and Audited Financials does three things for you: 

  1. Gives you peace to know how your company is actually valued by the market. 
  2. Opens a door to investment capital or retirement with almost no effort from you. 
  3. Creates opportunities for buyers to make offers on your company. 

What happens if you don’t get a Certified CPA Business Valuation before selling?

Your company could take years to actually sell (if at all). This is because your numbers are not accurate, don’t meet investor criteria, or your company looks like a big risk to outside money. 

A Certified CPA Business Valuation and Financial Audit can be the difference between successfully selling your business or getting stuck with a lemon of an operation. 

If you’re struggling to get your finances in order to sell, then it’s time you reach out to a Certified CPA for an official third-party Business Valuation and Audited Financials.

What Clients Are Saying

“We ended up bringing her on for CFO services too”

Came to Furever because our books had gotten pretty far behind. Kendra got us caught up, and along the way she started pointing out things we honestly hadn’t been paying attention to. We ended up bringing her on for CFO services too, including budgeting, forecasting and bigger financial decisions. I never realized how much we were missing before. Highly recommend!

Rating: 5/5

-Elisabeth F.
Rated 6 out of 5 stars

“Came to Furever because our books had gotten pretty far behind.”

Came to Furever because our books had gotten pretty far behind. Kendra got us caught up, and along the way she started pointing out things we honestly hadn’t been paying attention to. We ended up bringing her on for CFO services too, including budgeting, forecasting and bigger financial decisions. I never realized how much we were missing before. Highly recommend!

Rating: 5/5

-Elisabeth F.
Rated 6 out of 5 stars

“This Service Is A Must Have For Us!”

Really amazing service and support for a small businesses. This service is a must have for us!

Rating: 5/5

-M W.
Rated 5 out of 5 stars

“I Trust the Numbers and Actually Know Where We’re Headed.”

We weren’t doing bad—we were growing—but it felt like we were guessing more than we should’ve been. Bringing Kendra in as our CFO changed that. Within 60 days, we had a real handle on cash, saw where margins were slipping, and fixed a pricing issue that more than paid for the service. Now I’m not second-guessing decisions—I trust the numbers and actually know where we’re headed.

Rating: 5/5

-Felix C.
Rated 5 out of 5 stars

“I Truly Appreciate the Professionalism, Flexibility, and Support.”

Kendra and her team have been an absolute pleasure to work with. As a small business owner, I have faced periods of challenge, and they have consistently been accommodating, understanding, and sensitive to the realities that come with running a business. Nicole, in particular, is wonderful, always professional, patient, and responsive. She takes the time to answer my questions thoroughly and provides clear explanations of QuickBooks entries, even when I submit my information in a year-end data dump. Her willingness to clarify details and ensure accuracy has been extremely reassuring. I truly appreciate the professionalism, flexibility, and support Kendra and her team provide. I would highly recommend their services to any small business owner seeking reliable and compassionate bookkeeping support.

Rating: 5/5

-Edna H.
Rated 5 out of 5 stars

“New Lifesavers!!”

New Lifesavers!! Highly recommended!!!

Rating: 5/5

-Door Closer Service Co.
Rated 5 out of 5 stars

“Truly Exceptional Care and Support from Kendra & Stacy”

Truly Exceptional Care and Support from Kendra & Stacy at FurEver Accounting Working with Kendra Moore and Stacy at FurEver Accounting has been one of the most positive and meaningful professional experiences we’ve ever had. From day one, they treated me with genuine kindness, respect, and patience. They didn’t just handle my accounting needs—they took the time to explain things clearly, guide me through complicated situations, and make sure I always felt supported and confident. Kendra has such a calm, reassuring way of breaking things down, and her attention to detail gave me so much peace of mind. Stacy was always incredibly responsive and helpful, no matter how big or small my questions were. Together, they made a stressful part of life feel manageable, and sometimes even easy. They consistently went above and beyond, and it never felt like “just business.” It felt like they truly cared. It’s honestly very hard for me to leave because people like Kendra and Stacy are rare. They not only provided exceptional service—they made me feel valued and understood. I’m so grateful for everything they’ve done for me, and I wish I could give more than five stars. Thank you both for your kindness, professionalism, and the personal care you show every day. We will always speak highly of you and recommend you wholeheartedly.

Rating: 5/5

-Grant S.
Rated 5 out of 5 stars

“Kendra was very professional and friendly!”

Kendra was very professional and friendly!

Rating: 5/5

-Pastor Arcand
Rated 5 out of 5 stars

 

 

Who Do I Help?

Certified CPA Business Valuation Services for medium & large business entities in every industry:

Serving Top Owners & Executives in Maryland, Virginia, DC, Delaware, Pennsylvania and ALL surrounding areas.

 

How Do You Work With Me?

 

Step #2
We'll discuss the exact details around your valuation needs.

Step #3
You get a Certified CPA Business Valuation!

*All tax consulting, preparation and filing conducted via Rescue Business Tax Services, LLC and can only be performed by a licensed CPA.

Frequently Asked Questions

How do I know what my business is actually worth before I try to sell it?

You do not guess. Guessing at your value is how deals fall apart.

If your numbers are weak, inconsistent, or impossible to defend, buyers notice fast. That puts your price under pressure, slows due diligence, and gives the buyer leverage you should never hand over.

A Certified Business Valuation gives you a defensible number backed by accurate financials and real analysis, so you walk into the sale knowing what the business is worth.

You spent years building the value. Do not guess at the number. Know exactly what it is and defend every dollar.

My accountant says my financials aren't accurate enough to sell my business, what do I do now?

You fix the financials before the buyer uses them against you.

If the books are inaccurate, the sale stalls. Due diligence gets harder, your valuation comes under pressure, and the buyer gains leverage the moment their accountant starts finding gaps.

Pre-Sale Financial Cleanup comes first. Reconcile the books, correct the errors, rebuild the financials, then move into the valuation with numbers that actually hold up.

If the numbers are weak, the buyer gets leverage. Clean them up now and walk into the deal from a position of strength.

I'm buying a business, how do I know the financials the seller gave me are actually accurate?

You don't trust the numbers. You prove them.

Because once you sign the deal, the problem becomes yours. Inflated revenue, buried expenses, weak margins, bad debt, sloppy books. Any one of those could turn a great-looking acquisition into an expensive mistake.

A Third-Party Financial Review tears into the numbers, tests what is real, and exposes the red flags before your money is committed.

Once you sign, their problem becomes your problem. Verify the numbers first and know exactly what you are buying.

A bank is asking for years of P&L and balance sheets to finance a business purchase, what if I don't have clean records?

Then the financing stops until the numbers are ready.

Banks do not fund a deal based on guesswork. If your P&Ls and balance sheets are incomplete, inaccurate, or impossible to defend, the lender has no reason to move forward.

Audited Financial Statements give the bank the financial history it needs to evaluate the purchase and keep the financing process moving.

No clean financials, no financing. Get the statements lender-ready and keep the deal moving before the opportunity disappears.

I want to grow my business over the next few years before I sell, does that change how it should be valued now?

Yes. Because if you only look at today's numbers, you risk ignoring where the business is actually headed.

If you're building toward higher revenue, stronger earnings, and greater volume over the next three to five years, that growth strategy needs to be part of the conversation. Otherwise, you risk making major decisions around a value that reflects yesterday instead of the business you're building.

An Earnings Projection puts real numbers behind that growth plan and shows what stronger future performance looks like financially.

Do not build for the next five years and value the business like it is standing still. Prove the growth and build toward the exit you want.

What's the difference between a rough estimate and a certified CPA valuation for selling my business?

A rough estimate gives you a number. A CPA-Certified Valuation gives you a number you can defend.

And that difference matters the second a serious buyer starts asking questions. If your valuation falls apart under scrutiny, your asking price gets challenged, negotiations slow down, and the buyer gains leverage.

A CPA-Certified Valuation is built on accurate financials, real analysis, and documentation that supports the value you are putting on the table.

If you cannot defend the number, the buyer will attack it. Get the valuation right and protect your position before negotiations start.

If I have multiple entities or businesses, does that complicate getting an accurate valuation?

Yes, it adds complexity. But lumping everything together is how you get the wrong number.

Each entity has its own revenue, expenses, assets, liabilities, and performance. If those pieces are not separated and understood first, you risk undervaluing strong entities, hiding weak ones, and walking into a sale with a number you cannot defend.

A Multi-Entity Valuation breaks down each business individually, then shows how the entire operation fits together.

Complex businesses need clean answers. Separate the entities, know what each one is worth, and make sure no value gets left on the table.

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Kendra Moore                           
Owner/Master Bookkeeper                     
Expert Accountant 

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